Create and improve your email marketing campaigns

In this section, you will find guides to help you manage your campaigns, news about email marketing industry and the latest news on our solution.

 

Posted by Myriam Gosselin on February 24 2017

(source : eMarketer.com)

Too many is too much

Email marketing—a mainstay for grabbing customers’ attention—only works when it is not abused. Research shows that internet users are most likely to unsubscribe from email lists because they get too many emails in general.

Posted by Myriam Gosselin on February 24 2017

(source : eMarketer.com)

Too many is too much

Email marketing—a mainstay for grabbing customers’ attention—only works when it is not abused. Research shows that internet users are most likely to unsubscribe from email lists because they get too many emails in general.

Posted by Myriam Gosselin on January 18 2017

(source : eMarketer.com)

Questions remain about ROI

A growing percentage of US business-to-business (B2B) marketers say they are using social media to promote their businesses. A recent poll of US B2B marketers by Bizible found that social media was respondents' second most widely used tactic for customer acquisition, surpassed only by email marketing. But according to many B2B executives, social media marketing has not always lived up to expectations, particularly when it comes to metrics like return on investment (ROI).

Posted by Francois Dahlem on February 22 2017
Posted by Myriam Gosselin on January 18 2017

(source : eMarketer.com)

One-size-fits-all email newsletters continue to be the backbone of marketers' email efforts

Newsletters were the most common type of marketing email sent by US email marketers in the first half of 2016, according to July research by software and professional services firm Clutch. Better return on investment (ROI) looks to be the reason why.

Posted by Francis Sauvé on November 17 2017

Contactez nous au plus vite...

info@adnetis.com  | 877-638-6584

Posted by Myriam Gosselin on November 23 2016

(source : eMarketer.com)

Research suggests email marketing beats just about everything for ROI

Email is a tried and true digital marketing tactic—so true that respondents to an April 2015 survey indicated that email alone accounted for as much in revenues as all other types of digital advertising combined.

Posted by Myriam Gosselin on November 23 2016

(source : eMarketer.com)

About 22% of US marketing practitioners plan to add HTML 5 video this year

Digital video has been among the fastest-growing ad formats for the past several years, and digital video viewing has only become more popular among consumers. It’s unsurprising, then, to see email marketers getting on board with video. According to research, they tend to rely on animated GIFs to get their messages moving.

Posted by Myriam Gosselin on June 23 2016

(source : eMarketer.com)

Most opens occur on mobile, and orders are trending that way

US email marketers are having increasing success with mobile devices compared to the desktop. According to August research, mobile devices were driving more email clicks, orders and revenues in Q2 2016 than a year earlier.

Posted by Myriam Gosselin on June 23 2016

(source : eMarketer.com)

People of all ages still use—and act on—email

Year in and year out, email marketing remains a dependable tactic for retailers. Along with search, it continues to make up a significant portion of digital budgets. Growing mobile usage and the ability to better personalize messaging are creating new possibilities for reaching consumers more effectively. But, as we explore in the new eMarketer report, “Retail Email Marketing: Benchmarks and Trends in the US,” any improvements are likely to be gradual, not revolutionary.

La personnalisation commence avec votre liste de contacts. Plus l’information est complète et pertinente plus vous pourrez personnaliser vos messages et augmenter l'intégret de vos lecteurs pour votre entreprise et produits...

Posted by Myriam Gosselin on June 23 2016

(source : eMarketer.com)

The email audience is growing, engaged and increasingly mobile

Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobile use, increases in message volume and frequency and data-driven relevancy impact performance, as explored in a new eMarketer report, “Email Marketing Benchmarks 2016: Relevancy, Frequency, Deliverability and Mobility”

Posted by Myriam Gosselin on June 23 2016

(source : eMarketer.com)

Younger users cited design as a clickthrough influence

A July 2016 survey from email service provider Mailjet reveals that according to UK internet users, personalization of marketing emails is the most influential attribute in getting them to click. Among younger users, design had more of an effect.

Posted by Myriam Gosselin on June 23 2016

(source : eMarketer.com)

Dynamic, personalized content is making email a more relevant channel

With increasing access to marketing data, practitioners are able to refine their personalization efforts more and more. And well over half of US marketers are carrying this out through their emails and websites, according to research.

Posted by Myriam Gosselin on June 23 2016

(source : eMarketer.com)

Small businesses most likely to communicate with customers, prospects via telephone, in person

Small businesses in Canada are still focused on traditional ways of engaging with their customers and potential customers, according to research from Constant Contact.

Posted by Myriam Gosselin on August 11 2016

(source : eMarketer.com)

For both objectives, email is way ahead of other tactics

For most small- and medium-sized retailers in the US, email marketing is tops when it comes to both customer acquisition and retention. According to research, four-fifths of these professionals said email helps contribute to this outcome.

Posted by Myriam Gosselin on June 23 2016

(source : eMarketer.com)

Marketers found website development to be crucial to success, as well

Over 80% of marketers in Canada said they conducted social media engagement activities in February 2016, making social engagement the No. 1 digital marketing activity conducted. Research by Ignite Digital reveals that another 80% say they conduct website development activities.

Posted by Myriam Gosselin on May 24 2016

(source : eMarketer.com)

Some 19.9% of respondents use both responsive templates and fluid hybrid design.

Email marketing trends, like fluid hybrid design, are emerging. However, most marketing professionals still use responsive email templates, according to November 2015 research.

(source : eMarketer.com)

Consumers expect a lot from their shopping experiences, especially when it comes to personalization. While retailers are still figuring out that component, a majority are relying on traditional forms of marketing, like email, to help bolster sales.

(source : eMarketer.com)

Email readers want quality, not quantity

eMarketer estimates that nearly nine in 10 US internet users will send an email at least once per month this year, and January 2015 polling by AYTM Market Research found that about two-thirds of web users in the US subscribed to emails from brands. But are they reading the ones companies send them? TechnologyAdvice research conducted in March 2015 found that while 60% of US adult internet users read marketing emails, just 16% did so regularly, and only 12.8% read more than half of the ones they received.

(source : eMarketer.com)

Three-quarters say fewer than half of email campaigns are triggered

Business-to-business (B2B) marketers have email automation work to do, based on March 2015 research by Spear Marketing Group. US B2B marketing executives surveyed were most likely to report that fewer than 25% of their current email campaigns were triggered, limiting them from responding automatically to recipient actions, such as website visits or event registrations, in a “timely and more relevant fashion.” Meanwhile, just one-quarter said more than half of the email campaigns conducted in an average month were automated.

(source : eMarketer.com)

Three-quarters say fewer than half of email campaigns are triggered

Business-to-business (B2B) marketers have email automation work to do, based on March 2015 research by Spear Marketing Group. US B2B marketing executives surveyed were most likely to report that fewer than 25% of their current email campaigns were triggered, limiting them from responding automatically to recipient actions, such as website visits or event registrations, in a “timely and more relevant fashion.” Meanwhile, just one-quarter said more than half of the email campaigns conducted in an average month were automated.

Au moment de l’envoi la fonction Test A/B permet de déterminer grâce à un échantillon d’abonnés, quel objet entre deux serait le plus performant pour obtenir le maximum d’ouverture. Un atout important en sachant que l’objet de vos envois est l’un des éléments déterminant pour qu’un lecteur ouvre ou non votre message. Visionnez la vidéo pour connaitre la procédure.

(source : eMarketer.com)

Email is still a reliable tactic

Email marketing has been a dependable channel for many companies. And according to June 2015 research, it continues to be a top tactic used by business-to-business (B2B) companies to promote ecommerce activities.

 

(source : eMarketer.com)

Understanding the buying audience is critical

Business-to-business (B2B) companies may be eliminating some of the need for a sales force by offering different functionalities—from tiered pricing to cross-sells and upsells—to customers on their website. Newsletter sign-ups are the top features, according to 2015 research.

Posted by Francois Dahlem on January 12 2016

Au cours de cette année, nous avons notamment amélioré le traitement des courriels non délivrés et la gestion des envois par liste. 
Nous avons aussi ajouté les fonctions telles que la possibilité de diffuser vos infolettres dans les réseaux sociaux, la création d’infolettres avec un éditeur ‘Drag & Drop’ ou encore l’application Outlook pour ajouter directement vos contacts à vos listes d’envois sur la plateforme ADNETIS à partir d’Outlook.

Bien entendu, nous continuons nos développements de manière soutenue et sommes actuellement en train de créer de nouvelles applications pour intégrer la plateforme ADNETIS à davantage d’outils de ventes et de CRM. Viendront ensuite s’ajouter des fonctions de gestion d’envois automatisés de courriels individuels et des fonctions dédiées à la vente directe.
Nous continuons aussi à améliorer nos outils de gestion des bases de données pour permettre à nos clients de se conformer le plus facilement à la Loi Canadienne Anti Pourriel.

Pour rappel, ADNETIS est une entreprise québécoise qui se spécialise en marketing par courriel depuis 2002.
Nous proposons d’aider nos clients :

  • soit en mode service (nous prenons en charge le design, la production des courriels, la gestion des bases de données et des envois et l’aide à l’analyse des statistiques)
  • soit en mode autonome (nous mettons notre plateforme à votre disposition et c’est vous qui faites la production et la gestion des courriels)

Il est aussi possible d’ouvrir un compte gratuit de notre plateforme de marketing par courriel pour faire des tests en allant sur le lien  solution email marketing.

En complément au marketing par courriel, nous offrons aussi:

  • un service de développement sur mesure pour créer des applications qui aideront votre entreprise à gagner en efficacité et à mieux traiter vos données.
  • VOCAZA, une solution d’enquêtes de satisfaction clients.

 

Pour plus d'information :
François Dahlem
Président d’ADNETIS Email Marketing 
1-877-638-6584 #10
fdahlem@adnetis.com

Posted by Francois Dahlem on October 13 2015

(source : eMarketer.com)

Nearly half of B2Bs don't use third-party solutions to clean lead data before it enters the system

Are business-to-business (B2B) marketers wasting time and energy on “dirty” contact lists? Based on recent research, the majority are. In March 2015 polling by B2B demand generation agency Spear Marketing Group, 54% of US B2B marketing executives estimated that over 25% of their marketing database included old, inaccurate, unusable or duplicate leads. As such, the majority described the current accuracy of their data as “fair,” or worse, straight-up “bad.”
 

Posted by Francois Dahlem on November 9 2015

(source : eMarketer.com)

Improved lead management is a top benefit of marketing automation

Marketing automation is still new enough and complex enough that even vendors of automation systems face challenges running their own marketing operations on their own platforms. Despite the complexity, adoption has been fairly rapid and widespread, and there is still potential for further uptake, according to a new eMarketer report, “Marketing Automation: Examining Users and Usage, and What's Coming Next.”

 

(source : eMarketer.com)

Few maximize marketing automation opportunities

Marketing automation will only get bigger in the coming years as marketers grow more comfortable with the technology. Currently, though, usage has a decent way to go. In a December 2014 study by Ascend2, just 24% of marketing professionals worldwide reported using marketing automation extensively. Other responses did indicate a more advanced future though, as 35% had a limited use of marketing automation and 34% who weren’t using it said they planned to in the future.

(source : eMarketer.com)

How Effective Has Personalization Been So Far?
Marketers remain stuck on the basics when it comes to personalization, and recent research reaffirms that notion that it’s still early days for such efforts, with plenty of room for growth in effectiveness and targeting, for example.

(source : eMarketer.com)

Mobile Remains Tops for Email Opens

Smartphones account for more than four in 10 email opens

In the UK, email open rates on mobile remain impressive. According to research by Movable Ink, which monitored activity on its platform, 71% of total email opens in the UK during Q1 2015 took place on mobile. Smartphones were the largest contributors to the pie, with a 42% share.

Posted by Myriam Gosselin on August 31 2015

(source : eMarketer.com)

Simple metrics such as demographics, geography most common for segmentation

(source : eMarketer.com)

Beginner metrics such as email, name and demographics most-used data for personalization

(source : eMarketer.com)

Three-quarters say fewer than half of email campaigns are triggered

Business-to-business (B2B) marketers have email automation work to do, based on March 2015 research by Spear Marketing Group. US B2B marketing executives surveyed were most likely to report that fewer than 25% of their current email campaigns were triggered, limiting them from responding automatically to recipient actions, such as website visits or event registrations, in a “timely and more relevant fashion.” Meanwhile, just one-quarter said more than half of the email campaigns conducted in an average month were automated.

(source : eMarketer.com)

Industry sources put Facebook's share of social logins between 63% and 72%

Posted by Myriam Gosselin on June 6 2014

(source : eMarketer.com)

Lack of data integration means a lack of a single customer view

Marketers have heard it loud and clear: Personalization is important. But they’re still struggling to execute it. A critical issue? They haven’t mastered the development of a single customer viewpoint, and according to a July 2014 survey by Forbes Insights in association in Sitecore, fragmented and siloed data systems were a key factor preventing this.

Posted by Francois Dahlem on April 23 2015

(source : eMarketer.com)

Saturdays boast highest open rates, average order sizes

Email open rates improved again this year, thanks to consumers’ ever-growing use of mobile devices to manage their inboxes. Yet key benchmarks such as click rate and transaction rate continue to decline. As it gets harder to cut through the inbox clutter, email marketers increasingly seek new ways to upgrade the relevancy of their communications, according to a new eMarketer report, “Email Benchmarks 2014: Richer Data, Mobile Optimization Crucial for Greater Relevancy.”

(source : eMarketer.com)

Few marketers know which channel has the best return

Marketers are still struggling to measure return on investment (ROI), according to a November 2014 study by Webmarketing123, which found that 33% of US business-to-business (B2B) and business-to-consumer (B2C) marketing professionals still didn’t know which channel made the biggest impact on revenues.

Posted by François Dahlem on February 23 2015

(source : eMarketer.com)
Creating relevant and valuable content is the top obstacle to email list growth

List growth remains a top focus among marketers as they continue to boost email efforts. Fully 67% polled in January 2015 by Ascend2 said email list growth was very important to the overall success of their marketing program, while almost all other respondents (29%) agreed that it was at least somewhat important. However, the study found that it wasn’t always smooth sailing when it came to increasing email list size.

Posted by Myriam Gosselin on February 19 2015
Posted by Francois Dahlem on January 30 2015

(source : eMarketer.com)

About one-quarter don't split-test any email subject lines

We’ll say it again: Email is here to stay. All email marketers want opens, clicks and conversions, but to get there, they need something to draw in readers—that’s where subject lines come in.

Posted by Myriam Gosselin on October 10 2014

(source : eMarketer.com)
Email requires sophisticated systems thanks to cross-channel, personalization

Email is one of the most widely used and established of all platforms and has long been the cornerstone of many business-to-business (B2B) marketing plans. Given the maturity of this medium, spending on email remained flat for years, though its efficiency did draw some B2B dollars during the economic recession, according to a new eMarketer report, “B2B Email Marketing: Benchmarks and Best Practices for 2014.”

Posted by François Dahlem on August 7 2014

Le 28 août Midi Causerie :
La Loi canadienne anti-pourriel avec François Dahlem

On vous attend le jeudi 28 août à midi pour une causerie avec un sujet brûlant d'actualité : La Loi canadienne anti-pourriel avec Francois Dahlem fondateur d'ADNETIS Email Marketing. Ajoutez la date à votre calendrier!" 

Posted by Francois Dahlem on July 9 2014
Posted by Myriam Gosselin on June 18 2014
Posted by François Dahlem on May 27 2014
Posted by François Dahlem on April 29 2014

(source : eMarketer.com)
Emails sent between 8pm and midnight get best results

In everyday life, most people don’t want to be bothered late at night. But the opposite seems to be true when it comes to email. According to a Q4 2012 analysis by Experian CheetahMail of its North American clients’ email campaigns, emails sent late at night outperformed emails sent any other time of day.

(source : eMarketer.com)

Friday’s worldwide marketing email click rate is 4.9%

Email inboxes worldwide receive the largest influx of email marketing material on Tuesdays, according to an October 2013 study by GetResponse. The email marketing software company found that 17.9% of a week’s worldwide marketing emails were sent on Tuesday, followed by 17.3% on Thursday and 16.6% on Monday.

(source : eMarketer.com)
Desktops still dominate as device of choice for reading emails
While it may be easy to dismiss email as a stodgy marketing channel, it’s impossible to dispute the results it yields. Simply put, email pairs low cost with a level of effectiveness hard matched by other channels.

(source : eMarketer.com)
Variations in time spent with email marketing depends on the device

(source : eMarketer.com)
Mobile conversion rates still somewhat depressed. Nearly one in three emails sent in North America during Q1 2013 were opened—the highest number in recent history. Mobile device adoption and the use of marketing automation to send more targeted emails are having among the biggest impacts on email performance, according to a new eMarketer report, “Email Benchmarks: Key Metrics and Trends for 2013.”

(source : eMarketer.com)
Many still have not begun optimizing email for mobile

The rising prevalence of mobile technology is the top factor affecting email marketing programs in 2013, according to a December 2012 Marketing Sherpa survey of marketers worldwide, sponsored by Vocus. Fifty-eight percent of respondents said that the pervasiveness of smartphones and tablets will affect their email marketing plans in the next 12 months.

(source : eMarketer.com)

Harnessing “Big Data” is a well-established priority in the digital marketing space, and one that poses as many challenges as opportunities. For email marketers, segmenting consumers based on their characteristics—and targeting accordingly—is not only a top goal, but one which they have begun to master.

(source : eMarketer.com)
Well-timed emails can affect a variety of brand goals

(source : eMarketer.com)
Marketers seem to have an ever-growing number of ways to drive customer engagement on brand websites. In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for the first time, Chief Marketer asked respondents if they hosted original video content on their sites or on aggregator sites like YouTube; one-third of respondents said they did.

 

Intégration des images et des liens

 

Nous avons facilité la tâche en intégrant la galerie d’image directement dans l’éditeur. Vous pouvez téléverser et intégrer une image directement via l’éditeur en une seule étape. Dans cette rubrique, l’utilisateur peut organiser tous les fichiers et images à insérer dans les infolettres.

 

Are you simply trying to follow the trend in marketing?

A study in April 2009 Penton Research shows that e-mailing is a marketing tool the most popular interactive. Indeed, in 2009, 74.4% of advertisers surveyed say they use e-mail marketing and newsletters to 70.5%.